Real Estate News Vancouver Real Estate

Meet Your Neighbours: A Complete Guide to Vancouver Neighbourhoods

British Columbia’s best-known city has something for everyone, whether you’re a crystals-and-granola hippie or a polished young professional looking to build an urban life. Let’s face it, Vancouver is arguably the best city in Canada

The key, of course, is knowing what Vancouver neighbourhoods to look at. 

That’s where we can help. Keep reading for a complete guide to all of Vancouver’s best neighbourhoods, along with some key attractions in each. 

West End

Let’s start with West End (or, as the locals call it, the Best End). 

Why the Best End? Is it the prettiest streetscapes in Vancouver, or is it the fact that West End has the most affordable housing rates in downtown? 

Either way, it’s an adorable residential neighbourhood right in the middle of downtown, 73 hectares situated next to a beach so beautiful it’s known as Sunset. Plus, it’s the most diverse of all the Vancouver neighbourhoods, housing a rich mix of immigrants, locals and transient international residents. 

If you still need convincing, visit English BayStanley Park, or Davie Street (a.k.a. the gay village–just look for the pink trashcans and rainbow crosswalks). 


If you still need neighbourhood options but want to stay downtown, check out Yaletown, better known as Vancouver’s West Coast yuppie paradise. 

Once the Western terminus for the Canadian Pacific Railway, Yaletown underwent a reinvention following the 1986 World Fair. Now, its warehouses hold apartments and hip eateries, while the former loading docks double as urban summertime patios. 

But the big draw in Yaletown is the waterfront parks, as the seawall connects to David Lam Park and George Waiborn Park. 


If you want out of the downtown rush, head to Fairview, a sleepy neighbourhood that’s still a short walk from anything you could possibly want. 

Sometimes called South Granville, Fairview is an area covering Granville Island and the southern stretch of Granville near Granville Park. 

It’s got everything you could want from a city neighbourhood–a popular public market, art galleries, antique shops–but it’s much quieter than Yaletown or West End. 

Oh, and if you love seafood? Go to Granville Island. 


Love the beach? Kitsilano (or Kits, as it’s known in Vancouver) has two of Vancouver’s most famous beaches: Kits Beach and Jericho Beach. 

Of course, that’s not all that attracts people to Kits. 

Once upon a time (in the 1960s), Kits was a popular hippy hangout. Today, it attracts many young families, students, and urban professionals. 

For one thing, you’ll find culture here (Kits is home to the Museum of Vancouver). On West 4th Avenue and West Broadway, the two primary thoroughfares, you’ll find many a summertime festival, the H.R. Macmillan Space Centre, and plenty of yoga studios and organic markets to please the hippie mum crowd. 


You’ll find a great deal of European charm in Gastown–think cobblestone streets, Victorian-era streetlamps, charming sidewalk terraces, and heritage architecture. It’s Vancouver’s old town, and it’s proud of the title, thank you very much. 

Which is almost funny when you realize that there are quite a lot of techies here. Blame it on the rapid gentrification and rise in tech companies. 

Don’t be fooled by the facades, though. Gastown’s heritage buildings hold some of the best restaurantsin the city, from tailored tasting plates at The Salt Tasting Room to classic French bistro dining at Jules Bistro to Carribean-inspired everything at Calabash. 

Commercial Drive

Commercial Drive, known simply as “The Drive” is a five to ten-minute SkyTrain ride from downtown, situated in East Van.  

The main hub consists of 21 blocks from Venables to 13th Street, housing some 400 businesses. Best of all? Most of them are single-location and operated by the owners themselves. 

It’s often called Little Italy, but you can find all sorts of food in the Drive, from Japanese to the Carribean to Spanish. That’s because it’s been a destination for many immigrants looking to settle in Vancouver, including Italian, Asian, East Indian, African, and Latin American communities. 

Coal Harbour

Coal Harbour is an interesting mix–simultaneously posh and serene all at once. It has serene mountain views and a surprisingly close-knit community. It’s the reason why Vancouver earned the moniker “City of Glass”. 

The high rises in the area house some of Vancouver’s most affluent–and rightfully so, with real estate prices as high as they are. 

Because of the monied crowd, you’ll find a lot of designer shops in the area (think YSL and Versace). But if you’re just stopping by to enjoy the city vibe, grab a bike or a gelato and take a stroll along the seawall–watch for seals in the marina!

Main Street

Finally, there’s Main Street, a.k.a. Mount Pleasant, one of the more hipster areas of Vancouver. 

It’s the go-to spot for designers and artists in Vancouver, with an impressive roster of indie boutiques, local craft beer breweries, renowned coffee roasters, consignment shops, and, of course, world-class restaurants. 

Main Street also marks a boundary line between Vancouver and East Vancouver, the latter of which is considered to be the “cool side” of Vancouver. 

But whatever your opinion on Vancouver vs. East Van, you can still appreciate Vancouver’s answer to Brooklyn. After all, it’s not every day you can see upscale restaurants and tiny family-run restaurants peacefully coexisting side-by-side. 

Living in the Best Vancouver Neighbourhoods

Once you know about the best Vancouver neighbourhoods, it’s hard to envision yourself living anywhere else. 

So why would you bother? There’s a lot of beautiful real estate to be had in Vancouver if you know where to look. 

That’s where we come in. We offer comprehensive listings for all sorts of homes in Vancouver, whether you’re looking for a family house or your first apartment. 

Home Buying Tips Real Estate News Vancouver Real Estate

Finding Your Way Home: Things to Look for When Buying a House in Vancouver

Buying a new house is an exciting prospect. However, it’s also a lifetime investment. For this reason, when searching, you need to do your due diligence. 

House value is driven by a number of different factors. If you don’t fully take these factors into account, you can end up getting burnt financially. 

The question is, what factors should you keep in mind when buying a house? What do you need to keep your eye on? We’re going to answer those very questions below. 

Here are the things to look for when buying a house in Vancouver.

These are the Things to Look for When Buying a House

When looking at a home, you must assess both its interior and exterior as well as the environment that surrounds it. During your assessment, make sure to focus in on the following. 

A Solid Foundation 

If there’s one thing you’re going to look at when assessing the quality of a home, it should be its foundation. If a home’s foundation is old and crumbling, the home should be avoided like the plague. 

Why? Because once a foundation goes, the rest of the home goes with it. What this means is that should the home’s foundation deteriorate early in your ownership of it, you’ll have to spend substantial amounts of money in order to fix it. 

While you might be capable of checking a foundation on your own, you’re advised to hire a professional inspector to do it for you. 

A Quality Location

Another important aspect of a home is the location in which it exists. Not only do you want the home to be in a safe area in terms of crime, but in terms of traffic and neighboring activity as well. 

For instance, if you have kids, you probably shouldn’t buy a house that’s located on a high-speed, four-lane road. At the same time, for your own sake, you don’t want to live in an area in which car break-ins are common. 

A Suitable Geography 

Arguably just as important as the location of a home is the physical geography of a home’s allotted property. The physical geography surrounding a home will directly affect its ability to thrive. 

For example, if a home is built on a hilly property, it will constantly be vulnerable to flooding. On the other hand, if a home is built on a flat property, it will be accompanied by exceptional drainage. In other words, flooding won’t be a concern at all. 

Potentially Troublesome Trees  

Another thing to look out for in the house’s allotted property is the plants which exist on the property. In particular, you have to keep a look out for potentially troublesome trees. 

As you well know, trees grow over time. If they’re in too close of contact with the house itself, their branches and roots could eventually make physical contact with the house’s foundation, siding, roof, and windows. 

A Well-Functioning HVAC System 

These days, heating and air conditioning are a given in most homes. When buying a home, you’re paying not only for it and the property that it sits on but the HVAC system which is connected to it as well. 

For this reason, you want to make sure that the home’s HVAC system is in good shape. Ask about its age, research its make and model, and ensure that it’s going to provide you with high-quality heat and air for the coming years. 

Proper Plumbing  

Along with the home’s HVAC system, you’ll also want to check its plumbing system. This includes everything from its sinks, to its toilets, to its water conditioners, to its pipes, and otherwise. 

A well-established plumbing system is important not only for financial purposes but for home protection purposes. For instance, if a toilet has a leak, it could cause the wall and ground in its proximity to experience oversaturation and decay. 

While you could check the plumbing on your own, it’s recommended for you to utilize professional inspection services.

Sufficient Electrical Work 

A home’s electrical work is hugely important to its overall operational capabilities. Shoddy electrical work is not only a functional problem, but it’s also a safety hazard as well.

For this reason, it’s vital that you assess your prospective home’s electrical system. In addition to checking outlets and lights, you’ll also want to make your way into the walls to assess the wiring. Odds are, you’ll need a professional electrician to help you with this inspection. 

High-quality Appliances 

When added up, home appliances are valued at thousands upon thousands of dollars. This is why, when buying a home, you want to make sure that it’s appliances are functionally sound. 

Not only should you ask about how old they are, but you should also test their functionality. Do this for the refrigerator, the dishwasher, the oven range, the washer and dryer, and any other appliance that you come across. 

Energy Efficient Windows 

Windows are expensive. A single window will usually set you back a few hundred dollars. The last thing you want to do after buying a new home is to install new windows. 

This is why, when inspecting a home, you want to pay close attention to its windows. Not only should you inquire about the year of their manufacture, but you should also stand next to them to ensure that they’re not drafty. 

Sufficient Insulation  

When you really stop and think about it, it costs a lot of money to insulate a home. Not only is insulation provided by interior insulation, but by siding and roofing materials as well. 

So, when looking over a house, it’s of utmost importance that you properly assess these entities. In addition to giving them the eye test, you should also ask about their age. 

Find Houses in Vancouver Now 

There they are, the things to look for when buying a house. If you keep these things in mind while searching, you should be able to find a great home at a reasonable price. 

Searching for homes in Vancouver? If so, Zooky can help you. Our website is filled with new and high quality real estate listings in Vancouver and across Canada.

Take a look at our Vancouver listings now! 

Real Estate News Vancouver Real Estate

Living That Vancouver Life: Why Vancouver is One of the Best Places to Live in Canada

There are so many great cities around the world, it can be hard to know the best place to settle down. Especially early on your life, it can be hard to determine what you want from a city. 

But no matter what your personal list might consist of, it’s hard to beat what you could find in Vancouver. Vancouver is one of the best cities in the world, and the benefits it has a place to live are impossible to count. 

If you’re looking for a place to settle in Canada, read on. We’ll walk you through all the reasons that living in Vancouver might be right for you. 

Embrace The Great Outdoors 

Vancouver has been officially named one of the greatest places in the world to live. One reason why? The amazing access to nature of all kinds. 

Vancouver has the unique advantage of being nestled directly between the majestic mountains of the Rockies and the idyllic beaches of the Pacific. There are nine beaches total in Vancouver (yes, nine!) so it can be perfect sea-side living during the summer months.

Even during the colder months, these beaches offer wonderful views and perfect places to walk and watch the sunset. 

And just outside of the city are woods and mountains like you couldn’t imagine. Huge trees with massive width line the forests just outside of the city, and these woods are filled with enviable hiking trails. 

Even within the city limits, there’s nature to enjoy. Stanley Park, located in the center of the downtown region, has a 1,000-acre area of woods and old growth that residents can spend time exploring. 

Weather To Die For 

Much of Canada is prone to freezing winters and sub-zero temperatures. The city of Ottawa, for example, can get quite cold. This isn’t the case in Vancouver, where the average winter temperature hovers somewhere between 4 and 7 degrees Celsius

That means snow is pretty rare in Vancouver. You might be good for a snow day or two every winter, but for the most part, the white stuff stays away. That means less salt on the roads and less maintenance for your vehicle down the line. 

Of course, if you want to see snow, all you need to do is take a quick drive.

The local Vancouver mountains get decked out in the snow each winter, and it’s a perfect place to go if you’re looking to spend some time in the winter wonderland. If you’re a big fan of skiing, there are so many spots just outside of Vancouver that are perfect. 

The summer can also hit pitch-perfect temperatures, usually landing somewhere between 18 and 20 degrees Celsius. The weather in Vancouver really can put a smile on your face year-round. 

Excellent Urban Planning

The city planning in the city of Vancouver is so revolutionary that they gave it a name: Vancouverism. The city has a huge number of mixed-use developments that prioritize public space, public transit, and green space. 

Vancouver has been so successful in creating an ideal city environment that architects and city planners from around the world come visit to study and learn. 

City planners work hard to maintain views of mountains and the ocean for all residents to enjoy.

They know these views are important to people and so they are retained as much as humanly possible. High-rise buildings are interspersed between low-rise buildings that preserve these sight lines. So many buildings are designed to be mixed-use, with a number of apartments placed over stores and offices. 

The city also has an excellent public transit system. There’s a variety of options when it comes to getting around: public buses, aqua buses, the sky train. It’s easy to get around the city without having to have a car of your own. 

There’s also a huge amount of easy accessible bike lanes and paths that can make getting the city around on two wheels simple and breezy. 

And one more word about the sky train: it’s amazing. Vancouver’s commuter rail, unlike many cities, is above ground instead of underground. That means your commute is filled with amazing views (and no interruption of cellular service).

There’s almost 50km of rail currently in use on the sky train, with more expansion to come very soon. It’s a great way to get to work and around the city at an incredibly affordable price. 

Live The Culture 

Vancouver is one of the most culturally diverse cities in all of Canada. There are many different areas of town that highlight the many different kinds of people that call Vancouver home. 

Enjoy the thriving Chinatown area in downtown Vancouver and grab a bite to eat. Or take part in the city’s Gay Pride Parade, one of the biggest gay pride events anywhere in the world each year. 

Vancouver has a thriving arts community with so many different places to see music, comedy, arts, and film. There’s a large youthful population in the city which keeps it’s nightlife spots thriving and alive. No matter where you turn in Vancouver, there’s almost always something exciting and interesting to participate in. 

That’s just the benefit of living in such a diverse, youthful, and interesting place. 

Living In Vancouver

There are a million and one reasons why living in Vancouver is great. But the above reasons should be a good primer on one of the very best cities in Canada. With great weather, city planning, and people, Vancouver can be the perfect place to settle down for just about anyone. 

Want to learn more about finding a home in Vancouver? Take a look at our listings and see what might be right for you.

First Time Home Buyers Home Buying Tips Real Estate News

Avoiding the Pitfalls: The Top Tips for First Time Home Buyers

If you’re quickly reaching 36 years old, the average age to buy a home in Canada, you may be wondering if it’s time you leave apartment life in the dust. After all, owning a home has several perks, like the freedom to update how you’d like and the ability to get some money back when it’s time to move.

But buying a home can be nerve-wracking, whether it’s your first home or your fifth. Luckily, there are some tips for first time home buyers that can help make the process a lot easier.

Do you want to know what they are? Let’s dive in!

Start Saving Now

Your first home is likely the most expensive purchase you’ll make to date. While you’ll get a mortgage that allows you to pay it off over time, there are still a lot of expenses you’ll need to pay for up-front.

Your down payment is perhaps the biggest of these costs. A 20% down payment is common, but you may be able to put down less depending on your lender.

Unfortunately, even if you can score a 10% down payment, that’s still a huge chunk of change. After all, 10% on a $250,000 home is still $25,000.

So, if you’re just starting to think about buying a home, start saving for it now! Future you will be thankful.

Research Assistance Programs

Buying a home is no easy feat. The government knows this, so they’ve created all sorts of assistance programs that you may qualify for.

Make sure you do your research before you get too deep in the home buying process, so you know what to expect. Search at the federal, province, and even local level to see just how much help you can get as a first time home buyer.

Budget Wisely

Once you have a general idea of the assistance programs you qualify for and what kind of down payment you’ll need, it’s time to create your budget.

Many first time home buyers make the mistake of putting their entire budget into the down payment. However, you’ll also need to leave enough money to cover closing costs, moving costs, and any renovations that have to be done before you can move in.

Also, remember that you’re now responsible for anything that breaks in your new home. You’ll want to leave yourself some extra room in your budget in case your water heater breaks or one expense ends up costing more than you thought.

Get Pre-Approved For a Loan

You may have spent a lot of time thinking about how much your first home should cost. But you don’t want to start the home-buying process with just your idea in mind.

You should get pre-approved for a loan before you start viewing houses. Not only does this tell you for certain how much you can spend, but a lot of sellers won’t consider an offer unless the seller has proof they can pay. That means while you’re running around trying to get a loan, someone else (who already got pre-approved) can swoop in and buy your dream house.

Pick Your Ideal Neighborhood First

When you start the search process, you may become overwhelmed at just how many houses there are. You’ve probably heard that location is key when buying a house, so start by picking your ideal neighborhood first.

This will help you narrow down your search and ensure you get a home in a great area. What constitutes as an “ideal neighborhood” will vary, but this is likely somewhere close to work, a grocery store, and anywhere else you visit often. If you have kids or think kids are in your immediate future, you may also want a neighborhood with a park, lots of other children, and one that’s in a good school district.

Schedule an Inspection

So, you finally found the perfect home. Now, it’s time to double check that it really is perfect.

You should never buy a home without having it inspected first. Depending on where you live, the inspection may be done before you make an offer or after your offer is accepted. In the latter, a home inspection is considered a contract contingency, meaning you can back out of the purchase if you’re not happy with the inspection results.

While the seller doesn’t have to make repairs to problems flagged in the inspection, you may be able to negotiate with them. Many sellers would prefer to make the repairs rather than lose the sale, so make sure you talk to your agent about all your options.

Know When to Walk Away

If the inspection on your dream home yielded disappointing results, you may have to consider walking away.

It doesn’t matter how much you love the bay windows or the brand new kitchen. If the home has a serious problem, like water damage or a cracking foundation, it’s probably best to leave it behind before you end up in a money pit.

When buying your first home, it’s all too easy to follow your heart instead of your head. But you want to make sure you think through the decision logically. There will always be other homes, and you’ll have the ability to renovate any home over time to get those amazing features you love.

Best Tips for First Time Home Buyers

If you’re ready to buy your first home, you may not know where to start. Just follow these tips for first time home buyers to help ensure the process goes as smoothly as possible.

Are you looking for your dream home in Toronto? Then check out these listings today. Zooky is the top real estate marketplace in Canada, with real estate listings from Toronto, Vancouver, Ottawa, and more!

Real Estate Marketing Real Estate News

Fresh Real Estate Content Keeps Your Online Presence Relevant

How fresh real estate content improves your rankings on Google

If you’re in the real estate business, you probably know by now that having fresh real estate content on your website that shows up in online searches is critical to attracting new clients. However, the workings of search engines are complex and mysterious, which is why there’s an entire industry of search engine optimizers (SEO) working to make sense of them. However, if your business isn’t at the point where you want to hire an SEO quite yet, there are a few simple things you can do to make your website more attractive to Google, Yahoo, and other search Fresh Contentengines.

The Science of Freshness

People often use “fresh” in the everyday sense, but freshness is also a metric that search engines use to rank your website. In most cases, making your website fresher will increase its visibility in online searches, which will translate directly to more business.

The importance of freshness depends on the search. A search for news or for a trending topic cares a lot about freshness, while a search for factual information will usually aim to return older, more authoritative pages. Real estate is somewhere in the middle: a search engine wants to return relevant (i.e. fresh) results to make sure that the businesses they display are still around.

Again, search engines are complicated, so freshness is too, but the short version is this: creating and updating content regularly will make your website more fresh. Search engines will crawl and index fresh content more often, helping you to widen the number of search terms that will find your website.

Creating Fresh Real Estate Content

Websites that regularly add new content are more likely to be considered fresh by search engines, and that fresh real estate content can allow you to add keywords to your website that will help it turn up in searches.

For example, if your website has six different posts linking to Real Estate Vancouver, and each of those posts has a different focus keyword, then Google will index that content and associate your website with those keywords. This in turn means that a wider variety of searches will find your website.

The easiest way to add fresh real estate content regularly is to maintain a blog. Making one post every week doesn’t take much time, and you probably already have something to write about. Post about the trends you’ve noticed in real estate, or tell interesting stories from deals you’ve made recently. Your posts can be very different from week to week. But as long as you stick to a regular schedule, Google will see that your website is active and therefore more fresh. Best of all, a healthy blog will show that you are an expert on the real estate industry, and give visitors to your site more reason to trust you.

Updating Content

In addition to new pages, search engines notice when pages change, especially when those changes are large. One way to keep your website fresh is to keep updating content.

For example, your real estate website probably has a testimonials page. If it doesn’t, then you should ask for testimonials from satisfied clients, and put them on your site! Then, every few months or whenever you get a good testimonial, replace the oldest one with the new one. This type of regular update has two benefits: first, it ensures that new visitors to your website will see recent testimonials, and know that your business is currently going strong; second, your website will have a higher freshness score.

Note that small changes don’t necessarily make a difference, so updating your sidebar or changing a link won’t increase your freshness. Instead, focus on updating core content.

Having a Good Website

There’s a lot more that you can do to increase your website’s freshness, but in the end it all goes towards making sure you have a functional and engaging website. New content, and updated content, give users something to read and show that you are currently active in the business.

If your website is engaging and functional, and has interesting fresh content, users will spend more time on it, and Google will take notice. Websites that hold the user’s attention for longer will move up in the rankings. As Cyrus Shepard of says in his excellent article on freshness, “your goal should be to update your site in a timely manner that benefits users, with the aim of increasing clicks, user engagement, and fresh links.” In other words, put your users first, and the search engine rankings will follow.

Ask people you know to visit your website and tell you how engaging and usable it is, and take a look at other successful real estate websites to see for yourself what works and what doesn’t. Alternatively, you can hire professionals to ensure your real estate website is state-of-the-art.

Fresh Content is Good for You

The core principles of making your website more fresh are also good principles for making a good website, and attracting more business. New content gives users something to read, up-to-date content shows that you’re still in the business, and an engaging and user-friendly website makes potential clients more likely to hire you.

In other words, if you work on adding fresh real estate content, you’ll end up with a good website.

Real Estate Agents Real Estate News

7 Reasons Why Home Buyers Need Real Estate Agents

“90% of home buyers start their home buying journey on the Web.”

This statement is enough to make any real estate agent nervous. With all of the For Sale By Owner options like Property Guys, Redfin and services like Zillow and Trulia, it seems like a shift is inevitable.

But despite the digital shift in the way real estate is marketed, home buyers still want to deal with a live industry professional. Buying a home is a personal, emotional, high value and stressful journey. The stats don’t lie. Real Trends, a research firm, reports the average commission paid to the buying and selling brokers was 5.4 percent of the price of a home in 2011, up from 5 percent in 2008. Confirming that Online resources have yet to create a scenario where all of this access has come back to create value for the consumer.

This infographic is based on industry stats and shows that absolutely home buyers need and want to work with real estate agents. Home buyers want to work with a real estate agent. So seize that opportunity and be found with high exposure digital real estate marketing.

7 Reasons Why Home Buyers Need Real Estate Agents
Real Estate Marketing

How To Craft A Strong Real Estate Unique Value Proposition

In real estate, your unique value proposition is a key part of a successful online presence.

Being a real estate agent in 2018 is very different from being a real estate agent in 1987, 1997, or even 2012. Search engines like Google and Yahoo and social media like Facebook and Twitter have completely changed the way the real estate business works. In the age of the Internet, your real estate unique value proposition (UVP) is one of the most important aspects of your online presence.

90% of real estate searches begin online

Consider that 90% of real estate searches begin online, and more than half of all Google searches happen from a mobile device. These numbers mean that most of your potential clients will first encounter your website on a smaller screen, where they’ll be looking for information quickly—in fact, your website will have an average of only eight seconds to get your visitor’s attention. This short time frame is what makes a unique value proposition so important.

What exactly is a unique value proposition, and how can you craft one that will help attract clients to your real estate business? According to Unbounce, your unique value proposition “is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition.” A prominent and engaging UVP is the best tool to catch a potential client’s interest during that critical eight-second window.

Standing out from the competition

In spite of the importance of a unique value proposition in real estate, I can tell you from experience that UVPs do not get the attention they deserve on real estate websites websites. I have looked at hundreds of these websites, only to find that very little focus has gone into crafting a compelling UVP. I’m not just referring to low-quality websites, either—I’ve seen many custom and “high end” real estate websites that show evidence of a great deal of time, effort, and creativity, but where the UVP doesn’t seem to have been a priority.

Your real estate unique value proposition is therefore a great opportunity for you to distinguish yourself from the competition. And let’s face it—as a real estate agent, you’re working in an industry with significant competition, where anyone can set up a basic website for free. That’s why crafting a strong UVP will help you to stand out from the crowd.

A successful formula

The secret to a captivating real estate unique value proposition is to communicate quickly and concisely about why your service in particular is the right choice. In other words, you need to communicate what you can offer that makes you different from the competition. You want to avoid saying the same bland things about yourself that other real estate agents are saying—in fact, you should find the UVPs on other real estate websites in order to learn what others have already said. This will give you ideas about what to say yourself, and, more importantly, what not to say.

Begin your unique value proposition with a headline. The headline should be a short, attention-grabbing sentence that states what service you’re offering. You can also mention the product or the customer.

Next, have a short follow-up that provides a more specific explanation of what you offer, why it’s useful, and who can benefit from it. This part can be a sub-headline or a short paragraph—three sentences at most. Focus on what you can do for your client.

Third, you want to list the key benefits or features of your service. You might want to follow the formula of listing three bullet points. This section is the most detailed part of your unique value proposition, but remember that you want people to still be able to read it in less than eight seconds.

Finally, don’t forget to include a picture in your unique value proposition. Images capture attention much more successfully than words, so make sure to have a prominent picture, generally a hero shot or an image reinforcing your main message.

Once you have a draft of your unique value proposition, you can evaluate it by checking whether it answers the following questions:
What product or service is your company selling?
What is the end-benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
If you find that one of these details is missing, rewrite your unique value proposition to make sure that it includes all of the information it needs.

The centerpiece of your Website

As a real estate agent, your unique value proposition will be the quickest way to engage the growing number of potential clients who will glimpse at your real estate website on their phones after a quick online search. Make sure to place your UVP front and centre on your website. Once you’ve gotten your client’s attention, follow up your UVP with strong website design and usability to make sure your client can learn more about what you have to offer.